Example Concept: Negative space is the area around and between design elements that is left unmarked. It helps to create a visual pause, allowing the eye to rest and focus on the most important parts of the design. By increasing negative space around key elements, such as headlines or focal images, designers can draw attention to these areas, establishing a clear hierarchy. This technique not only enhances the aesthetic appeal but also improves the overall communication effectiveness by making the design more digestible and engaging.